Friday, June 19, 2009

PBS MediaShift: Rules of Engagement for Journalists on Twitter

Via PBS Media Shift:

Twitter’s role in the Iranian election aftermath leaves no doubt about its power as a global, real time, citizen-journalism style news wire service, along with a tool for facilitating dissent, while countering the view of Twitter as simply a zone for egotistical banality. But it also highlighted Twitter’s role as a platform and content generator for traditional media outlets, along with some of the key dilemmas being faced by professional journalists in the Twittersphere.

I’ve been researching the ways in which journalists and traditional media outlets are using Twitter and exploring the ethical dilemmas raised by the clash of the private and the public for journalists in the sphere via interviews with Australian, US and South African journalists. And, while I’m convinced Twitter is now a vital journalistic tool for both reporting events and breaking down barriers between legacy media and its audiences, there are still multiple questions around professional journalists’ activities on Twitter that require thoughtful, open debate.

While many journalists recognize Twitter’s power as a reporting tool, some news organizations are still reluctant to embrace it while others have issued rules restraining their writers’ use of the service. In this third installment of my Mediashift series on the intersection of journalism and Twitter, I’ll attempt to determine the rules of engagement for tweeting journalists.

Read the full article.