Saturday, December 26, 2009
Becky Anderson, CNN’s ambitious social media anchor
Via Journalism.co.uk:
CNN’s Connect The World: a television news programme which tries to link seemingly unrelated global stories by exploring the impact an event in one place can have on people elsewhere.
“A labour of love (…) and a fairly lofty ambition,” admits CNN’s Connect The World presenter Becky Anderson, but one that through hard work, and tapping into a sense of an increasingly connected world spurred by the rise in social media sites, is successful.
Speaking to Journalism.co.uk, CNN leading anchor Anderson says the concept of the show, which links topics by time, geography and theme, is aimed at trying to engage the viewer.“With 24/7 news channels the viewers got a lot of what might be perceived as fairly random stories being thrown at them without too much context (…) Take a story like climate change and rather than throw the climate change, Copenhagen debate story at the viewer one week and then have one of our newsgatherers in Brazil the next week trying to re-engage the viewer, we’re trying to spend longer and get deeper and deal with a few topics in one hour and organise our newsgathering and planning bases accordingly,” explains Anderson.
Read the full article.
