SoloJourno

Sunny Lee, a Korea Times Correspondent, has penned an interesting article on his toughts about what the newspaper industry:

There seems to be a general consensus that newspapers are teetering on extinction. But readers are turning a blind eye, not coming to its rescue. Let’s not blame them for their lack of loyalty.

It’s time for the print media to change. Many business sectors reinvent their wheels to survive in a constantly changing environment. Media organizations are not an exception. They are also forced to review their business models in a very serious way. In the past, for example, the primary information delivery platform was newspapers. Then, information moved on to the Internet. Now, it’s available on mobile devices, even as moving pictures and customized video.

According to Poynter Online, a Web site run by media professionals, within 10 years, 80 percent of newspaper readership will be gone, and the only way newspaper companies can survive the change is to merge networks and adapt to the digital and multimedia environment.

Read the full article.