Tuesday, January 19, 2010
TechCrunch: 44% Of Google News Visitors Scan Headlines, Don’t Click Through
Via TechCrunch:
Research firm Outsell has published its third annual News Users’ report, which is based on a survey about the online and offline news preferences of 2,787 US news consumers.
The Outsell report unsurprisingly predicts ongoing, steep drops in US newspapers’ print circulation as consumers continue to head online for news consumption and sharing, forecasting 3.5 percent annual declines in both daily and Sunday circulation by 2012.
Interestingly enough, the research also talks of what is referred to as the “dramatic effect” aggregators like Google and Yahoo have had on print and online readership.
Says analyst Ken Doctor: “Though Google is driving some traffic to newspapers, it’s also taking a significant share away. A full 44 percent of visitors to Google News scan headlines without accessing newspapers’ individual sites.”
Read the full article.
Google News is “a computer-generated news site that aggregates headlines from more than 4,500 English-language news sources worldwide, groups similar stories together and displays them according to each reader’s personalized interests.” (source: CrunchBase)
