Wednesday, October 14, 2009

The Conversation Prism v2.0

The Conversation Prism by Brian Solis and Jesse Thomas:

The Conversation Prism debuted in August 2008 to provide a visual representation of the true expansiveness of the Social Web and the conversations that define it. In this short time span, over one million people have crossed its path.

When Jesse Thomas of JESS3 and I initially mapped “the conversation,” we recognized that the act of categorizing social networks within a visually rich graphic would be momentary at best, demanding endless iterations in order to accurately document evolving and shifting online conversations as well as the communities that promote them.

My goal was to observe, analyze, dissect, and present the dynamics of conversations, how and where they transpired.

We’re proud to introduce version 2.0 of The Conversation Prism. We’re also excited to release a version that traverses the online realm into the real world with the release of a full color 18” x 24” poster to prominently display in the workplace, classroom, home office, or at events. Please visit www.theconversationprism.com for details, embed codes, and additional insights.

What follows is a detailed mission statement and instructional guide to help you successfully endeavor into the social world of online communication and relationships building.

Read the full post. Check out the poster available for purchase (U$20.00).

Monday, October 5, 2009

Day 1 at the Toronto Star CampVJ Web Multimedia Workshop

I attended Day 1 (Web Reporting) of The Toronto Star-sponsored Web Multimedia Workshops conducted by Robb Montgomery, the globe-trotting CEO of Visual Editors who recognized me from my avatar and greeted me in the lobby where I was asking for directions. Shortly after that, I had the pleasure of finally meeting Roger Gillespie, The Star’s Senior editor for Training & Development. Previously, I’d only been in contact with him by email and phone.

By my rough count, there were seventy-five people at the sold-out event which was conducted in The Star’s third-floor auditorium. More tables and power bars had to be fetched to accommodate the overflow.

The audience consisted of reporters who indicated that they were working full-time at dailies, freelance journalists and several high-school, college and university-level journalism educators. Some people came from as far away as Hamilton, Burlington and St. Catherines. And at least one person drove in from Ottawa.

I had my twitter feed up and going, and used the #CampVJ for my tweets as I covered the presentation on several of my accounts (TariAkpodiete, SoloJourno, VJproject and GBCjournos). Much of the material covered was familiar to me already since I use and teach these methods and techniques, but what I found most interesting was the reactions of some of my fellow attendees.

There’s a stereotype that journalists - especially Western ones involved in print - are a bit behind the times when it comes to technology. Sure they use computers now, and have email, and of course, mobile phones, but many are resistant to taking it to the next level. They’re rumoured to take their time adopting anything new. I definitely detected some skepticism and bafflement when a number of concepts such as twitter and delicious were introduced. Still, there was a lively curiosity too. Those expressing a bit of cynicism seemed to be concerned about the quality of information from such sources as twitter as well as the value of using such tools.

During the break, I had a number of discussions with several of my fellow workshop goers. I mentioned that some time ago, I too had been of the opinion that twitter was a time-waster, but once I’d gotten into it, I’d realized its potential power and value in my work. Just because some people on twitter like to discuss what they had for lunch, that fact that their child pooped, and that their dog is scratching its unmentionables, doesn’t negate the value of the service. At least one 20-something full-timer continued to express some disdain and wasn’t able to see how twitter had any value beyond that of a distracting nuisance.

All the same, change is coming - including how news is gathered and disseminated - and newspapers, excuse me, news organizations realize that. Or rather their management does. It’s survival of the fittest, and if these companies don’t adapt, they’ll die. As these changes are integrated from the top down, employees will be along for the ride, whether they want to be or not. Depending on their schools, newer journalists will come well-equipped to deal with the new news process, while those currently employed will have to adapt. Whether they want to, or not.

Tomorrow’s topic is Visual Reporting covering “Low-cost visual multimedia tools and techniques. Learn how to create embeddable slideshows, clickable graphics, interactive maps, and quickly visualize data for Web audiences.”

photo credit: thru the night.

Monday, September 21, 2009

Mashable: 7 Ways to Make News Sites More Social

Via Mashable:

Journalism is supposed to be a conversation, but often news websites don’t provide the tools for that conversation to take place. Implementing social media tools and allowing readers to connect to the organization through Twitter (Twitter), Facebook (Facebook) and other networks, can make it easier for users to engage with the news content and their community members. However, some fundamental tools that allow readers to share content through social media are not being utilized. A recent study that looked at almost 200 newspapers and TV stations with Twitter accounts found that only a third offered readers a way to share a story link using Twitter, while 80 percent provided a Facebook sharing button.

Making it easier for readers to comment, take part in live chats and in some cases even contribute user-generated blogs can enhance the conversation and strengthen the relationship between the news organization and its audience. Here are a few tips on how a news website can become more social and examples of how some news organizations are doing it. Of course this isn’t comprehensive, so we’d love to hear about some innovative examples and successes about your sites in the comments below.

Read the full article.

Wednesday, September 2, 2009

Mashable: The Journalist’s Guide to YouTube

Via Mashable:

When you think of YouTube (YouTube), you probably think of viral videos such as choreographed wedding procession dances and sneezing pandas. But YouTube’s content load is massive — 20 hours of video are uploaded every minute — and it has a lot more to offer than just silly, viral videos. One area of YouTube that is currently growing like a weed is news.

News videos fall into three categories: rebroadcasts of current material; original videos and distribution of news; and archive of older video footage. Media companies, indie news organizations, and even citizen journalists are putting YouTube’s voluminous video database to work in all three ways, and the lines between these three uses tend to blur and overlap.

Read the full article.

Tuesday, August 4, 2009

Mashable: The Journalist’s Guide to Facebook

Via Mashable:

Celebrities like Martha Stewart and Bill Gates might find Facebook high maintenance, but the world’s largest social networking site can be invaluable to journalists. Facebook gives reporters a means to connect with communities involved with stories, find sources, and generate leads. For media companies, Facebook is a way to build community and reach a larger audience.

Journalists and the institutions they write for are finding Facebook to be an important resource in conducting the reporting that they do. Reporters and media companies are using Facebook to engage with their audience, connect with sources and build their brands.

Read the full article.