Friday, June 12, 2009
Mashable: How Social Media is Radically Changing the Newsroom
Via Mashable:

Did Biz Stone, Evan Williams, Jack Dorsey or even Mark Zuckerberg ever portend that their means of connecting among social circles would be the news du jour in many newsrooms across the country? Social networking sites are some of the newest tools for reporters to use in news gathering, networking and promoting their work. But many newsrooms are fuzzy on the usage.
“It’s very much the issue of the day. Twitter and Facebook have exploded, and you can’t ignore them,” says Kelly McBride, ethics group leader at the Poynter Institute, who gets a call about once a week from a television station or a newspaper with questions on the ethical issues involving the use of social media. She says journalists’ attitudes toward social media tools range from presuming nothing bad can happen to being terrified.
“You don’t want to be on either end,” says McBride. “You don’t want to be necessarily cautious, but you want to be informed.”
In January, McBride worked with the Roanoke Times to help it hammer out newsroom guidelines for using social media tools. The result is The Roanoke Times News Standards and Policies, which deals with five key areas: use as a reporting tool; journalists promoting their own work from the paper; balancing personal and professional; not discrediting the newsroom; and tips and strategies.
“It’s important for the entire newsroom to write that guidance down,” McBride says. “If you don’t write it down, it’s open to distortion.”
Read the full article.


