SoloJourno

Via Mashable:

Though there are countless articles and blog posts sprawled across the web about the dying newspaper industry, this will not be one of them. Some people have even come to the conclusion that journalism itself is dying, yet in reality, journalism is expanding with social media platforms and technology allowing the former audience and sources to become the reporters themselves. Instead of dwelling on the doom and gloom, this post is an attempt at gathering voices in the journalism industry and on the web to give some thought as to what newspapers should be considering in order to survive and evolve with today’s technology-driven, short-attention-span world.

Those who think there is one silver bullet to fix the newspaper business are mistaken. Newspapers have almost always had multiple streams of revenue to support themselves and the future will likely not be any different. That doesn’t mean, however, that the money-making models newspapers will use on the web will look the same as the ones they have used for print.

Newspapers are struggling financially, but ad revenue is predicted to recover slightly in 2010. The underlying issues are not just business-driven, but include issues of structure, culture and the industrialized foundations of distributing newspapers. This list is not a comprehensive one, but these are some of the things that newspaper leaders should be considering. And though print itself may not survive, the organizations behind them provide value to a democratic society, often covering and providing news that blogs with more limited resources can’t always dig up. We welcome comments below with other suggestions of things you think newspaper leaders should try or invest in. Let’s have some dialogue about this topic.

Read the full article.